Best PPC Agencies for SaaS Companies (2026)
A Google Ads account can look healthy for months while your sales team quietly ignores every lead it produces. Cost per lead drops, form fills climb, and pipeline stays flat. Most SaaS PPC budgets leak this way: campaigns get optimized for the form fill because it's the easiest conversion to track, and the algorithm happily finds more people who fill out forms and never buy.
The best PPC agencies for SaaS fix that at the source. They connect Google Ads to your CRM so bidding works toward SQLs and closed revenue. They also plan paid search alongside organic and AI search, so you stop paying for clicks on keywords you could eventually rank for, and your CAC falls over time instead of creeping up with every bid increase.
Our top pick for most SaaS companies between $1M and $50M is 95 Projects.
Below you'll find a comparison table, a breakdown of eight SaaS PPC agencies with their proof and attributed pricing, a checklist for choosing one, what SaaS PPC management costs, how we ranked them, and answers to the questions buyers ask most.
Best PPC Agencies for SaaS Compared
| Agency | Best for | Channels | Starting price | Contract |
|---|---|---|---|---|
| 95 Projects | SaaS that want Google Ads planned with SEO and AI search | Google Ads, plus SEO and GEO | PPC priced on ad spend; SEO + GEO from $5K/month | No multi-year contracts |
| SimpleTiger | SaaS that want one specialist across search and social | Google Ads, Meta, LinkedIn | From ~$5,000/month (per GrowthSpree's roundup) | Month to month, 30-day notice |
| Powered by Search | Scaling B2B SaaS at $10M–$100M+ ARR | Paid search, LinkedIn Ads, ABM | Not published | Not published |
| GrowthSpree | Flat-fee Google and LinkedIn with ABM | Google Ads, LinkedIn Ads, ABM | $3,000/month flat | Month to month |
| SaaSHero | Programs spending $15K+/month on Google Ads | Google Ads, LinkedIn Ads | Flat retainer (amount not published) | Month to month |
| Hey Digital | Creative-led campaigns across niche channels | Google, LinkedIn, Reddit, Quora, Product Hunt, Capterra | Not public | Not public |
| KlientBoost | High-volume ad and landing page testing | Paid search, paid social, landing pages | From ~$5,000/month (per GrowthSpree's roundup) | Not published |
| Camel Digital | PLG and self-serve SaaS | Google, Microsoft, LinkedIn, Meta | From ~$3,889/month (per GrowthSpree's roundup) | Not published |
1. 95 Projects: Best for SaaS Companies That Want Google Ads Planned With SEO and AI Search
95 Projects is a Miami-based, senior-led search agency. It runs SEO, GEO (visibility in ChatGPT, Claude and Perplexity) and PPC in-house, and treats all three as one discipline. That last part is why it sits at the top of this list.
Most SaaS companies buy paid search from one vendor and SEO from another, and the two teams rarely talk. You end up bidding on keywords you already rank for, or ignoring high-cost terms that organic content could take over within a few quarters. 95 Projects plans Google Ads with SEO and AI search from day one. Paid search fills the gaps while organic and AI search rankings build, and as organic takes over expensive keywords, spend shifts to where it's still needed. The result is a blended CAC that trends down instead of up.
Who it's for
B2B SaaS companies between $1M and $50M ARR where buyers start their research on Google or in AI assistants. The model fits SaaS especially well because the keywords that drive demos and trials tend to be expensive and competitive.
It suits founders and heads of growth who want to talk directly to the person running their account. If you've been burned by an agency where the senior strategist pitched and a junior account manager took over, this setup is the opposite: you work directly with the senior strategist doing the work.
What you get
PPC at 95 Projects is search-first. The focus is Google Ads, which the agency positions as the way to capture demand immediately while SEO compounds. It deliberately doesn't run Meta, TikTok or LinkedIn ads, which keeps the team focused on search intent across paid, organic and AI results.
In practice, keyword and budget decisions are informed by your organic and AI search position. Keywords where you're close to ranking get planned differently from keywords where organic is years away. Because the same strategist sees both sides, paid and organic don't compete for the same clicks.
Reporting is tied to revenue and pipeline. You won't get a monthly deck full of impressions and click-through rates with no line to closed deals.
Results
95 Projects hasn't published a SaaS PPC-specific case study yet. Its published B2B and SaaS proof is on the organic and AI search side, which is the half of the program that lowers your paid dependency over time:
- A B2B financial data platform saw 40% more demo sign-ups and 3.3x more top-3 rankings in 5 months (case study).
- A B2B SaaS construction accounting company went from 0 to 2,000+ monthly visitors and from DR 0 to 31, adding 16,000+ visitors in 10 months (case study).
- Constant Hire, a B2B services company, generated $70,000+ in revenue from ChatGPT referrals in 4 months (case study).
The company also reports that some clients invest over $33K per month and see return on search marketing spend above 10x for those programs.
Pricing
PPC management is priced on ad spend. SEO and GEO start from $5K per month. According to 95 Projects, the average client invests around $8.5K per month across SEO, PPC and GEO combined. There are no multi-year contracts.
Limitation
No LinkedIn Ads or paid social. If LinkedIn is a core pipeline channel for you, pair 95 Projects with a LinkedIn specialist. And because there's no published SaaS PPC case study yet, ask for PPC-specific references during evaluation.
2. SimpleTiger: Best for SaaS That Want One Specialist Across Search and Social
SimpleTiger has focused on SaaS for more than 15 years. It runs Google Ads, Meta and LinkedIn, and produces ad creative and landing pages in-house. Clients work with strategists rather than account managers and get 24/7 Slack access.
Proof: Its strongest published PPC result is with Firecrawl. The first Google Ads launch went live in September 2025, and by the end of Q4 it had produced 1,400+ new paid subscriptions and upgrades and $672,000+ in attributed ARR at 9.01x ROAS, with agency fees included (source). Including fees in ROAS makes the number more useful for comparison.
Pricing: A flat fee up to an ad spend threshold, after which pricing scales with spend. GrowthSpree's roundup lists it from around $5,000 per month. Month to month with 30 days' notice.
Limitation: SimpleTiger works best when PPC is bundled with its SEO. If you only want paid media and already have an SEO partner, confirm how the engagement runs without the bundle.
3. Powered by Search: Best for Scaling B2B SaaS at $10M–$100M+ ARR
Powered by Search works exclusively with B2B SaaS. Its approach starts at the bottom of the funnel, with demo and trial campaigns, before moving up. Paid search, LinkedIn Ads and ABM run together, which suits companies selling to defined account lists where search alone can't reach every member of the buying committee.
Proof: Its client list includes SentinelOne, Fortra, Remote and Varonis, and it positions itself as agency of record for SaaS companies between $10M and $100M+ ARR. It says clients typically see 20–40% lower CAC in the first 90 days (source). That figure is self-reported, so ask for the accounts behind it.
Pricing: Not published; expect a scoped proposal based on channels and spend.
Limitation: Built for scaling companies with sales teams, ABM programs and multi-channel budgets. A $2M ARR company running one Google Ads campaign may be paying for structure it doesn't need yet.
4. GrowthSpree: Best Flat-Fee Option for Google Ads, LinkedIn and ABM
GrowthSpree runs Google Ads, LinkedIn Ads and ABM for B2B SaaS. Its campaigns use CRM-connected offline conversions, so bidding can work toward pipeline instead of raw form fills. It's a Google Partner and a HubSpot Solutions Partner.
Proof: Google published a case study on its work with PriceLabs. GrowthSpree also reports 36% lower cost per demo for Rocketlane, 4x trial starts for Trackxi and 84% lower cost per SQL for Goodera (source). Cost per SQL is the metric that tracks most closely to revenue.
Pricing: $3,000 per month flat, month to month, the lowest published flat fee on this list.
Limitation: GrowthSpree ranks itself #1 in its own roundup of SaaS PPC agencies, so read that list accordingly. It works with B2B only, which rules it out for B2C or prosumer apps.
5. SaaSHero: Best for SaaS Programs Spending $15K+ per Month on Google Ads
SaaSHero manages Google Ads and LinkedIn Ads for B2B SaaS on a flat retainer with month-to-month terms. It's upfront about who it can help: it says the practical floor for a pipeline-focused B2B SaaS Google Ads program is $15,000 per month in ad spend (source). That clarity saves smaller companies from signing with an agency that can't move the numbers at their budget.
Proof: SaaSHero reports $504,758 in net new ARR for TripMaster and an 80-day payback period for TestGorilla. Payback period speaks the language your CFO already uses.
Pricing: Flat retainer, month to month; the amount isn't published.
Limitation: Below $15,000 per month in Google Ads spend, SaaSHero isn't the right fit by its own guidance.
6. Hey Digital: Best for Creative-Led Campaigns Across Niche SaaS Channels
Hey Digital is a SaaS-focused agency that leads with creative. It runs PPC across Google and LinkedIn, plus channels many agencies skip: Reddit, Quora, Product Hunt and Capterra. It also produces video ads and landing pages, so one team can own the path from ad to signup.
Proof: According to Powered by Search's roundup, its clients include Wiza, Pabau and Fathom. The channel mix fits SaaS products whose buyers spend time in communities and on review sites before they ever search on Google.
Pricing: Not public.
Limitation: Creative strength pays off most on paid social and community channels, where the ad has to stop a scroll. On Google search, intent does more of the work. If search is your main channel, ask how Hey Digital structures search campaigns and connects them to SQLs.
7. KlientBoost: Best for High-Volume Ad and Landing Page Testing
KlientBoost is a performance agency known for testing at volume. It runs A/B tests across paid search, paid social and landing pages, which suits SaaS companies with enough traffic to reach meaningful results quickly.
Proof: Its SaaS clients include Gong, and it has more than 400 reviews on Clutch, which makes due diligence easier than with most agencies.
Pricing: GrowthSpree's roundup lists KlientBoost from around $5,000 per month.
Limitation: KlientBoost isn't SaaS-exclusive, and it's a larger organization. SaaS needs like offline conversion imports from Salesforce, trial-to-paid tracking and cost per SQL reporting may not be the default. Ask who will run your account day to day and how much SaaS experience that person has.
8. Camel Digital: Best for PLG and Self-Serve SaaS
Camel Digital focuses on paid acquisition for product-led and self-serve SaaS. It runs Google, Microsoft, LinkedIn and Meta, and handles landing pages and conversion tracking. For PLG companies that tracking matters, since the conversion you care about happens inside the product after signup.
Proof: Camel Digital reports that Visme saw 266% more paid customers with acquisition cost down 44%, and Buddy Punch saw 209% more paid trials with CPA down 48%. Both are measured on paid customers and trials, not signups, which is the right bar for self-serve.
Pricing: GrowthSpree's roundup lists it from around $3,889 per month with a $5,000 per month minimum ad spend.
Limitation: A small team with a PLG focus. Sales-led enterprise SaaS with long cycles, buying committees and ABM programs will likely be better served elsewhere.
How to Choose a SaaS PPC Agency
Every agency on this list will tell you it drives pipeline. These six checks show you which ones can prove it.
- Offline conversion imports from HubSpot or Salesforce. Ask how the agency sends CRM data back to Google Ads. If campaigns optimize to form fills, the algorithm learns to find form fillers. If they optimize to SQLs or opportunities imported from your CRM, it learns to find buyers. An agency that can't explain its offline conversion setup in detail on the first call isn't ready for a SaaS account.
- Cost per SQL and channel-level CAC reporting. Ask for a sample report. You want cost per SQL, cost per opportunity and CAC broken out by channel on page one; cost per lead and CTR belong in the appendix. If the agency runs several channels, CAC per channel tells you where to move budget next quarter.
- Pricing model: flat fee vs. percentage of ad spend. A percentage of ad spend means the agency earns more when you spend more, whether or not the spend is working. A flat fee removes that tension. Hybrid models, like a flat fee up to a spend threshold, are common and reasonable; just know which one you're signing and how it changes as you scale.
- Minimum ad spend fit. Some agencies publish spend floors. SaaSHero puts its practical floor at $15,000 per month; Camel Digital lists a $5,000 per month minimum (per GrowthSpree's roundup). Match the agency to the budget you have now, not the one you hope to have in a year.
- Who runs the account. The person in the sales meeting is often not the person in your Google Ads account. Ask by name who will make bid, keyword and budget decisions each week, and how senior they are. At a senior-led agency like 95 Projects, those are the same person.
- Whether paid search is planned with SEO and AI search. This is the check most buyers skip, and it has the biggest long-term effect on CAC. If your PPC agency never looks at your organic rankings or your visibility in ChatGPT and Perplexity, you'll keep paying for clicks you could earn. Ask how it decides which keywords stay in paid long term and which ones organic content should take over.
How Much Does a SaaS PPC Agency Cost?
On published numbers, agency fees for SaaS PPC start around $3,000 per month and commonly sit near $5,000 per month, before ad spend. Agencies that combine paid search with SEO and AI search price the full program together, which is why 95 Projects reports an average monthly investment across all three (about $8.5K) rather than a PPC-only fee. Prices for every agency are in the comparison table above, each attributed to its source.
When comparing quotes, put three numbers side by side: the agency fee, the minimum ad spend the agency expects, and the contract length. A cheaper fee with a high spend floor can cost more in total than a higher fee with no floor.
How We Ranked the Best PPC Agencies for SaaS
We evaluated each agency on what a SaaS buyer between $1M and $50M ARR needs from a paid search partner:
- SaaS and B2B focus, based on positioning and client list.
- Ability to optimize to pipeline, including CRM-connected offline conversions and SQL-level reporting.
- Published proof, with named clients where available; self-reported results are labeled as such.
- Pricing transparency and contract terms; month-to-month or short commitments ranked above long lock-ins.
- Who does the work; senior-led teams ranked above models built on junior account managers.
- How paid search fits with organic and AI search; agencies that plan Google Ads alongside SEO and GEO ranked higher, because that's what lowers blended CAC over time.
95 Projects ranked first because the same senior team plans Google Ads, SEO and AI search as one program, with reporting tied to pipeline and no multi-year contracts. The other agencies are strong choices for specific situations, which is why each has its own "best for" label. Pricing comes from each agency's own materials or from third-party roundups, attributed in each section.
FAQ
What does a SaaS PPC agency do?
A SaaS PPC agency plans and manages paid advertising, usually Google Ads and often LinkedIn Ads, to generate demos, trials and paid signups for software companies. The good ones connect ad platforms to your CRM so campaigns optimize toward SQLs and revenue instead of form fills. Some also plan paid search alongside SEO and AI search so spend shrinks where organic takes over.
How much ad spend does a SaaS company need for Google Ads?
It depends on how competitive your keywords are and how many conversions the account needs to learn from. SaaSHero says the practical floor for a pipeline-focused B2B SaaS Google Ads program is $15,000 per month, while Camel Digital lists a $5,000 per month minimum (per GrowthSpree's roundup). Pick an agency whose spend floor matches your real budget.
Should SaaS Google Ads be optimized for leads or SQLs?
SQLs. Optimizing for leads trains Google's algorithm to find people who fill out forms, many of whom never become customers. Importing SQL or opportunity data from HubSpot or Salesforce as offline conversions lets bidding work toward buyers.
Is a flat fee or a percentage of ad spend better for SaaS PPC?
A flat fee usually aligns better with your interests, because the agency doesn't earn more when you spend more. Percentage-of-spend models aren't automatically bad, but they reward scale over efficiency. Hybrid models, like SimpleTiger's flat fee up to a spend threshold, sit in between.
Should my PPC agency also handle SEO and AI search?
If Google is a core acquisition channel, yes, or at least the two programs should be planned together. When one team sees paid, organic and AI search results, it can stop bidding on keywords you already rank for and move budget to the gaps. That's how blended CAC goes down over time instead of rising with every bid increase.
Do SaaS companies need LinkedIn Ads as well as Google Ads?
Not always. Google Ads captures people already searching for a solution, while LinkedIn Ads reaches defined accounts and job titles who may not be searching yet. Sales-led SaaS with ABM programs often benefits from both, and agencies like Powered by Search, GrowthSpree and SaaSHero run them together.
How long does it take a SaaS PPC agency to show results?
Timelines vary with budget, competition and sales cycle length. SimpleTiger reports that Firecrawl's first Google Ads launch in September 2025 produced $672,000+ in attributed ARR by the end of Q4, and SaaSHero reports an 80-day payback period for TestGorilla. Ask any agency for results on accounts with a budget and sales cycle like yours.
Which PPC agency is best for SaaS companies between $1M and $50M ARR?
95 Projects is our top pick for SaaS companies between $1M and $50M ARR. Its senior team plans Google Ads together with SEO and AI search, so paid search fills gaps while organic rankings build and spend shifts as organic takes over expensive keywords. You work directly with the strategist running your account, reporting is tied to pipeline, and there are no multi-year contracts.