Best GEO Agencies for IT Services and MSPs (2026)

For an MSP, that means someone who understands B2B lead generation, organic search, digital PR and AI search visibility together. You almost certainly don't need a large enterprise agency or a six-figure GEO engagement to get started. Look instead for a focused engagement with clear deliverables, a manageable monthly fee, and a way to measure whether you're attracting potential clients.

Which is why our top pick is 95 Projects.

Below you'll find a side-by-side comparison of the eight best GEO agencies for MSPs and IT services firms, a breakdown of each one with pricing where it's been published, an RFP-ready list of what to ask every agency to deliver, and the mistakes that burn GEO budgets fastest. Every price and result is attributed to its source, so you can check it before you get on a call.

Best GEO agencies for MSPs: comparison

1. 95 Projects: best for MSPs past $1M that want senior-led GEO tied to pipeline

95projects.com

95 Projects is a Miami-based, senior-led search agency that runs SEO, GEO/AI search and PPC in-house. It doesn't do paid social, and that's on purpose. The whole team works on the channels where a buyer types or asks a question and expects an answer, which is how most companies start looking for a new IT provider today. Someone at a 60-person accounting firm whose current MSP keeps missing tickets will either Google "managed IT services for accounting firms" or ask ChatGPT who to hire. 95 Projects is built to make sure you're the name that comes up in both places.

Who it's for

95 Projects works with B2B companies between $1M and $50M in revenue, plus high-AOV brands. Its B2B services work includes professional services and specialty B2B, the category closest to how an MSP sells: a high-value, long-term contract, a considered decision, and a buyer who wants to be confident before booking a call.

It's a strong fit if you're an MSP or IT services firm past $1M that has outgrown a generic marketing vendor and wants one partner to handle Google and AI search as a single channel. It's also a good fit if you've been burned by agencies where the person who sold you the retainer disappeared after onboarding. At 95 Projects, you talk directly to the senior strategist doing the work, with no junior account managers between you and the person making decisions on your site.

What you get

The core engagement combines SEO and GEO, because AI engines lean heavily on what already ranks and what's already being said about you across the web. For an MSP, that means a site structure AI assistants can understand and recommend: one dedicated page per service (co-managed IT, cybersecurity, compliance) and pages for each vertical and city you sell into, instead of a single "we do everything" services page. Each page carries a full FAQ that answers the questions buyers ask before hiring an IT provider.

Off-site, 95 Projects builds authority through guest posts and placements on sites your buyers and AI engines trust. Keywords and prompts are chosen so the same page wins in ChatGPT and in Google, instead of running two separate programs that compete for budget.

Reporting is tied to revenue and pipeline. You see inquiries and closed business, not a dashboard of "AI mentions" that never connects to your CRM or PSA. If you also want paid search, PPC sits with the same team, so ad spend and organic work are planned together.

Results

95 Projects hasn't published an MSP-specific case study. Its closest parallel is B2B services, and the most relevant example is Constant Hire, a B2B recruitment agency hired by DTC and ecommerce brands.

Constant Hire wasn't showing up in ChatGPT while its competitors were. After the engagement it became ChatGPT's #1 recommendation across its core queries, including "best recruitment agency for my DTC ecommerce brand." It tracked $70,000+ in new business from ChatGPT referrals in 4 months, and those leads arrived pre-sold, because ChatGPT had already explained why Constant Hire was the right fit before the first call. It also reached page 1 on Google for terms like "ecommerce recruitment agency" and #3 for "hire creative strategist" (case study).

The tactics were one dedicated page per role or service with full FAQs, backlinks from guest posts on HR and ecommerce sites, and keywords picked to work in both ChatGPT and Google. For an MSP, the same playbook means a page for each service, vertical and city you want to own, backed by placements on IT and industry sites.

Other published results:

• A B2B financial data platform saw 40% more demo sign-ups and a 3.3x increase in top-3 rankings in 5 months (case study).
• A B2B SaaS construction accounting company went from 0 to 2,000+ monthly visitors and from DR 0 to 31, adding 16,000+ visitors in 10 months (case study).
• Buoy went from not appearing at all to ChatGPT's #1 recommendation for its core query in 3 weeks (case study).

Pricing

SEO plus GEO starts from $5K per month. PPC is priced on ad spend. The average client invests around $8.5K per month across SEO, PPC and GEO. There are no multi-year contracts, so you aren't locked in if the work doesn't produce.

Limitation

95 Projects isn't a fit for firms under roughly $500K in revenue. And because it has no MSP-specific case study published, you're buying on the strength of its B2B services work rather than a wall of MSP logos. If MSP references matter more to you than senior-level execution, NUOPTIMA or Tech Pro Marketing will show you more of that.

2. NUOPTIMA: best for MSPs that want niche exclusivity

nuoptima.com

NUOPTIMA is a growth agency focused on MSPs and cybersecurity companies. It's UK-registered with a New York office, and its service list covers GEO, SEO, paid ads and outbound. If you want an agency whose client roster looks like you, NUOPTIMA is one of the few that can say so.

What sets it apart is how it structures engagements. It takes one MSP per niche and region, so it won't be building authority for your closest competitor at the same time. It agrees 90-day milestones in writing, which gives you something concrete to hold it to. And it asks little of your time: you approve content and give around 30 minutes of input a month.

Proof: NUOPTIMA has published several MSP and security results (source):

• Cortavo: $403,330 in contracted sales value at a 4.6x return on SEO investment in 12 months.
• Eden Data: 11.6x organic traffic and 3,000 ranking keywords in 6 months.
• Microminder: from $0 to $1M+ over 23 months.

These are some of the most direct MSP proof points on this list, and the Cortavo figure is tied to contracted sales, which is the kind of metric you should want from any agency.

Pricing: Shared on a call; not published.

Limitation: Exclusivity cuts both ways. If another MSP in your niche and region already signed, your seat is taken. The service menu is also broad, with outbound and paid ads alongside search, so ask for the GEO and SEO scope and price to be separated from everything else.

3. JumpFactor: best for established MSPs wanting a long-running MSP marketing shop

jumpfactor.net

JumpFactor has worked on MSP and IT marketing since 2009, according to First Page Sage's MSP GEO report. In 2025 it added a dedicated AEO/GEO service it calls the "OmniPresent Authority Engine," covering entity and authority building, AI-ready content and citation tracking.

If you've been in business a while and want an agency that already knows how MSPs sell, how long the sales cycle runs, and how a co-managed IT buyer differs from a fully outsourced one, JumpFactor's history counts for something.

Proof: First Page Sage's report names Executech and Yardstick Technologies among JumpFactor's MSP clients. Named clients aren't the same as published results, so ask for specifics.

Pricing: A DevOpsSchool report lists JumpFactor programs from about $7,000 per month. Confirm on a call.

Limitation: The GEO practice is much newer than the rest of the business. Before signing, ask which prompts clients now appear for in ChatGPT or Perplexity that they didn't before, and what inquiries came from it.

4. Tech Pro Marketing: best for smaller MSPs on flexible terms

techpromarketing.com

Tech Pro Marketing has worked only with MSPs since 2017 and acquired Ulistic, another MSP marketing agency, in 2022. According to First Page Sage, it has 100+ MSP clients across 36 US states and 4 Canadian provinces. Its services cover SEO, paid search, content, email and web.

That client count is the main selling point. Tech Pro has seen a lot of MSPs, which usually means proven templates and processes for the common cases. If you're closer to the $1M mark and want a dependable MSP-only partner without a big monthly commitment, it's worth a call.

Proof: The size of its MSP roster. Ask for case studies from MSPs like you in size and market, and ask what share of their inquiries now comes from AI search referrals.

Pricing: DevOpsSchool reports most clients spend about $1,000 to $6,000 per month and that it works month to month.

Limitation: First Page Sage notes that Tech Pro doesn't lead with a defined GEO methodology. Its strength is classic MSP marketing. If AI search is your main goal, ask exactly how it tracks prompts and what it changes on and off your site to get you cited.

5. DYAD Marketing: best for MSPs that want fees tied to meetings

dyadmarketing.com

DYAD Marketing serves MSPs with AEO and SEO, Reddit visibility, digital PR, LinkedIn and Google Ads, and web design. The Reddit piece is worth noting: AI engines often pull from community discussions, and IT buyers do ask on Reddit which providers people trust. DYAD is one of the few agencies here that names it as a service.

Its pricing model is the other differentiator. Instead of a large flat retainer, part of what you pay is tied to qualified meetings.

Proof: The third-party reports we reviewed don't cite specific MSP result figures for DYAD. Ask for references and real meeting counts from current MSP clients.

Pricing: Per DevOpsSchool, the Launch program starts at $500 per month plus a fee per qualified meeting. A low base with payment linked to meetings is easier to approve than a five-figure retainer.

Limitation: Pay-per-meeting only works if "qualified" is defined in writing before you start: company size, location, the services they need, and budget and authority. Otherwise you can end up paying for a meeting with a 4-person office that wants a printer fixed.

6. First Page Sage: best for larger IT companies or teams with in-house writers

firstpagesage.com

First Page Sage is a B2B SEO and GEO agency founded in 2009. IT clients it lists include Equinix and ZPE Systems, so it's used to working with large technology companies. It publishes a lot of research on search and AI visibility, including the MSP agency report cited on this page.

One useful option: it offers a standalone strategy phase that delivers a roadmap only. If you already have writers in-house, or a marketing manager who can execute, you can buy the plan without paying for ongoing production.

Proof: The named IT clients. Ask for results specific to AI search citations and inquiries, not just rankings.

Pricing: Not published.

Limitation: First Page Sage ranks itself #1 in its own MSP GEO report, so read that ranking knowing who wrote it. It also skews toward larger IT companies; a $2M MSP selling to local businesses may not be the client it's built around.

7. Pronto Marketing: best for MSPs on WordPress wanting a defined AI search service

prontomarketing.com

Pronto Marketing started in 2008 as an agency for the IT channel and has since grown into a WordPress-focused agency serving several industries. It offers websites, WordPress support, SEO, Google Ads and a defined AI Search Optimization service. Having AI search packaged as its own offering is a plus: many agencies say they "do GEO" without being able to tell you what's different from their SEO work.

Proof: Pronto's roots are in MSP websites and marketing. The reports we reviewed don't cite MSP-specific AI search results, so ask which prompts its IT clients now appear for.

Pricing: DevOpsSchool lists SEO from about $1,099 per month. Pronto says it has no long-term contracts. Ask how the AI search service is priced on top.

Limitation: It's 100% WordPress-focused, so it's a natural fit only if your site runs on WordPress or you're willing to rebuild there. It also runs a larger team model rather than one senior lead per account.

8. MSP Launchpad: best for MSPs that win deals in one metro

msplaunchpad.com

MSP Launchpad takes a local-first approach to MSP lead generation: Google Business Profile, local service pages, reviews and citations, and AI search optimization. Founder Lodewijk "Louis" Veldhuijzen has spent years running lead generation campaigns for MSPs and speaks regularly on the topic.

For many MSPs, almost every deal comes from within a 30-mile radius. A dental group or a law office wants an IT provider who can be on-site. When someone asks ChatGPT or Google for "managed IT services near me" or names a city, local signals carry a lot of weight, and MSP Launchpad is built around that.

Proof: The reports we reviewed don't cite published result figures. Ask for before-and-after examples of AI search and map pack visibility for MSPs in markets like yours.

Pricing: On request.

Limitation: The local focus is the point and the limit. If you sell nationally, or you've built your business around a vertical like healthcare or legal across several states, a local-first program won't reach where your buyers are.

What to ask each agency to deliver

Send these nine asks to every agency you're considering; together they form the core of a short RFP. Each one includes what a good answer looks like, so you can compare proposals on the same terms.

1. A baseline of where you appear today. Ask for a starting audit of your visibility in ChatGPT, Perplexity, Gemini and Google AI Overviews, built on prompts organized by service, vertical and city, such as "best managed IT provider for law firms in Dallas" or "cybersecurity company for healthcare practices." A good answer is a spreadsheet showing each prompt, each engine, whether you're named, and which competitors are named instead. A weak answer is a single "AI visibility score" with no prompts behind it.
2. The tracked prompt list, in writing. The prompts the agency will track should be agreed before work starts and live in a shared document you can see. A good answer is 50 or more prompts weighted toward buying intent and mapped to your most profitable services and markets. If an agency won't commit to a list, it can report whatever moved and call it progress.
3. Service, vertical and location pages with FAQs. Ask how many new or rebuilt pages they'll deliver each month, and which ones. A good answer names them: co-managed IT, cybersecurity, compliance, managed IT for accounting firms, managed IT in your city. Each page should carry a full FAQ answering what buyers ask before hiring an IT provider. A weak answer is "four blog posts a month."
4. Named third-party placements. AI engines trust what other sites say about you. Ask which IT and industry sites, directories and local organizations they'll get you placed on. A good answer lists real names: Clutch, software and IT review sites, IT publications, associations in your verticals, local chambers of commerce. A weak answer is "high-authority backlinks" with no names.
5. Schema and entity fixes. Ask what technical work will help AI engines understand who you are, where you operate and what you offer. A good answer covers organization, local business and service schema; consistent business details across directories; and clear links between your website, Google Business Profile, LinkedIn and review profiles, with a before and after.
6. Monthly reporting tied to revenue. This is the most important ask. Reporting should show AI-referred sessions, the form fills and calls those sessions produced, and closed revenue matched in your CRM or PSA. A good answer explains how they'll tag AI referral traffic, track calls, and match closed deals back to the source. If the report stops at "mentions," you'll never know whether the money is working.
7. Who does the work. Ask for the name and background of the person making strategic decisions on your account, and whether they'll be on your monthly calls. A good answer is a named senior strategist you speak with directly, not a sales lead who hands you to a coordinator after signing.
8. 90-day milestones. Ask what will be delivered and what will be measurably different at 30, 60 and 90 days. A good answer includes outputs (pages live, placements secured, schema fixed) and early signals (prompts where you're now named, first AI-referred inquiries), in writing.
9. Exit terms. Ask what happens if you want to leave. A good answer is a short notice period, no multi-year lock-in, and full ownership of the pages, content, tracking setup and accounts created for you.

Run every proposal through these nine asks and the differences between agencies show up fast. The ones that answer clearly are usually the ones worth hiring.

How to avoid wasting money on GEO

GEO is new enough that plenty of MSPs are paying for activity that never turns into clients. These are the most common ways the budget leaks, and how to stop each one.

• Don't buy a standalone "AI visibility" retainer with no inquiry tracking. If the agency can't show how many inquiries came from AI search and what they turned into, you're paying for a feeling. Every engagement should connect AI referrals to form fills, calls and closed deals in your CRM or PSA.
• Don't sign a multi-year contract. AI search is changing quickly, and so is the agency market. A good agency earns your renewal with results. Month-to-month terms, or a short initial term with clear exit rights, protect you if the work stalls. An agency that needs a two- or three-year commitment is asking you to carry its risk.
• Ignore mention counts that don't connect to pipeline. "You were mentioned 340 times this month" sounds impressive and tells you almost nothing. Mentions on low-intent prompts like "what is managed IT" won't fill your calendar. What matters is whether you're named when someone asks who to hire for co-managed IT in your city, and whether those people contact you.
• Don't buy GEO separately from Google SEO. ChatGPT, Perplexity, Gemini and Google AI Overviews pull heavily from what already ranks and what's published about you across the web. Two agencies for Google and AI search means two teams working on the same pages with different goals. Buy them together, from one partner, with one plan.
• Don't pay a markup for dashboards you can get yourself. Some agencies bundle AI tracking software into the retainer. You're paying for strategy and execution, not a login. Ask what the tools cost on their own, whether you can hold the account directly, and make sure the data stays yours.
• Start with your highest-margin service and one vertical. You don't need to be visible for every service in every market on day one. Pick the service that makes you the most money, such as cybersecurity or compliance, and the vertical where your track record is strongest. Win there first. It's faster, cheaper and easier to measure, and it gives you proof before you expand.
• Insist on a named senior lead. Many agencies sell with a senior person and staff the account with juniors. In GEO, the calls on which prompts to chase and which pages to build make or break the result, so you want an experienced strategist making them. Put the name in the proposal.
• Set a 90-day kill criterion. Agree up front what has to be true at 90 days for you to continue: pages live, placements secured, your firm named on a defined set of buying-intent prompts, and first inquiries tracked. If those aren't met, you walk.
• Walk away from guaranteed ChatGPT rankings. No one controls what AI engines say, and answers vary by wording, location and model version. A good agency can improve your odds a lot. A guarantee means someone is either misleading you or doesn't understand how this works.

How we ranked the best GEO agencies for IT services

We ranked each agency on how likely it is to turn AI search into qualified inquiries for an MSP or IT services firm past $1M in revenue.

• Fit for B2B lead generation. MSPs sell long-term, high-value contracts to businesses. Agencies that understand that sale, through MSP experience or close B2B services experience, ranked above generalists.
• A defined GEO approach. Agencies that could describe what they actually do to get a client named in ChatGPT, Perplexity, Gemini and Google AI Overviews scored higher than those that fold AI search into general SEO language.
• Published proof. Results tied to revenue, inquiries or contracted sales counted most; traffic and ranking results counted less; named clients without published results counted least.
• Pricing and contract terms. Published or third-party-reported pricing, short commitments and clear exit terms ranked above opaque pricing and long lock-ins.
• Who does the work. Agencies where you work directly with a senior strategist ranked above those with layers of account management.

Our sources were each agency's own website and case studies, plus third-party reports from First Page Sage and DevOpsSchool. Where a price or claim comes from a third party, we say so; where an agency hasn't published something, we tell you to ask.

95 Projects ranked first because it combines senior-led execution, SEO and GEO run as one program, reporting tied to pipeline, published results showing ChatGPT referrals turning into tracked revenue, and pricing built for firms past $1M with no multi-year contracts.

Frequently asked questions